Our Mission
DE SUAR — pronounced “deh swar.”
Our mission at DE SUAR is to make thoughtful skincare and personal care part of everyday life—through attentive spa experiences, purposeful products, and honest guidance that helps people feel confident in their own skin.
DE SUAR began in New York City in 2004 with Deisy Suarez’s early beauty venture. She brought that passion to Los Angeles in 2006 and opened the first DE SUAR Spa in 2010. Years of working directly with guests shaped the belief that still guides us: meaningful care starts with listening, and a product or treatment should have a clear purpose for the person using it.
Personal Care With Purpose
We serve people with different goals, routines, budgets, and experiences with skincare. Our purpose is to help them make informed choices without making care feel intimidating. In the spa, that begins with understanding what a guest hopes to receive from a visit. At home, it means helping customers understand where a product fits, how to use it, and what to reasonably expect.
We believe effective care can also be a moment of comfort. A facial, massage, or daily skincare ritual can offer time to slow down and pay attention to yourself. We want our work to support that experience while keeping our recommendations practical and personal.
Quality Beyond the First Impression
Quality means more to us than attractive packaging or an ingredient trend. It includes the experience of using a formula, its intended role, clear directions, and how comfortably it fits into a consistent routine. In our spas, it also includes professional attention, a welcoming environment, and the care taken before, during, and after a service.
We aim to select ingredients, products, techniques, and technologies thoughtfully. We value innovation when it serves a meaningful purpose, and we recognize that no single product or treatment is right for everyone. Our commitment is to keep asking questions, listening to feedback, and improving the experience we offer.
Honesty, Education, and Realistic Expectations
We want customers to understand what they are buying and why we recommend it. That means communicating clearly about product use, ingredients, and the difference between a cosmetic benefit and a medical claim. We do not believe people should need exaggerated promises to feel excited about caring for their skin.
Skincare education is part of our service. Through consultations, product information, and the DE SUAR Skin Journal, we aim to make everyday routines easier to understand. We encourage questions, respect individual preferences, and recognize when a concern calls for a healthcare professional rather than another cosmetic product.
Respect for People and the Planet
Ethical thinking and transparency matter in the decisions behind the brand. We want to grow with consideration for our guests, customers, team, and the communities we serve. Respectful communication and accountability are part of the standard we work toward, both in the treatment room and behind the scenes.
Environmental responsibility is an ongoing effort. Where practical, we seek more considered choices in ingredients, materials, packaging, and daily operations. We also believe in being honest about the limits of those choices: natural does not automatically mean better for every skin type, and a product is not automatically sustainable because of a single ingredient or packaging feature.
We describe these choices at the product level so customers can understand the qualities of the formula they choose. Our goal is steady, realistic improvement, supported by clear information about the steps we take.
Growing Without Losing the Personal Touch
As DE SUAR evolves, we want to preserve the hands-on care that inspired its beginning. That means making room for feedback, continuing to learn, and treating each interaction as an opportunity to earn trust. Growth should strengthen the care we provide, not replace it.
Our long-term vision is a connected approach to beauty and wellness: professional care when you need it, thoughtful daily rituals at home, and clear information that helps you choose with confidence. We are here to help people care for themselves with purpose, consistency, and a little pleasure in the process.
Discover the DE SUAR spa story or explore the DE SUAR Skin Journal.