Founder Story

Deisy Suarez, founder of DE SUAR Spa

Deisy Suarez

Founder & CEO of DE SUAR Spa | Celebrity Esthetician | Beauty Entrepreneur | Author

Born in Santo Domingo, Dominican Republic, and raised in New York City, Deisy Suarez is a beauty entrepreneur, licensed esthetician, certified massage therapist, and the visionary founder of DE SUAR Spa and DE SUAR Cosmetics.

Her journey into beauty began long before she entered the industry professionally. Growing up in a modest household, Deisy discovered her passion for skincare by experimenting with ingredients found in her family's kitchen. From homemade avocado masks to natural body scrubs, her curiosity quickly became a calling. By the age of 12, she was already building her first clientele, practicing makeup artistry and beauty treatments on friends and family.

What began as a childhood passion would eventually evolve into a career spanning more than two decades in beauty, wellness, and entrepreneurship.

From Passion to Purpose

Determined to turn her passion into a profession, Deisy pursued formal education in both business and beauty. She earned her Bachelor's Degree in Marketing from Universidad Tecnológica de Santiago (UTESA) in the Dominican Republic and continued her professional training in makeup artistry, esthetics, and therapeutic massage.

Her education includes training at the Learning Institute of Beauty Sciences, Marinello School of Beauty, and the National Holistic Institute, where she completed 720 hours of massage therapy education. She later earned a Certificate in Spa & Hospitality Management from the University of California, Irvine, in 2016, and in 2023 continued her entrepreneurial development through the Stanford Latino Entrepreneurship Initiative Education–Scaling Program.

Combining her knowledge of skincare science, therapeutic bodywork, hospitality, and business, Deisy developed a distinctive approach to beauty—one that emphasizes personalized care, innovation, and results-driven treatments.

Building the DE SUAR Brand

In 2004, Deisy founded DE SUAR Cosmetics, turning her lifelong passion for beauty into her first entrepreneurial venture. Starting from humble beginnings, she handcrafted, bottled, labeled, and packaged her own beauty products, personally managing every aspect of production and sales. What began as a small, independent business would eventually lay the foundation for a growing beauty and wellness brand.

In 2010, she expanded her vision by opening her first DE SUAR Spa in Downtown Los Angeles, bringing her passion for skincare, therapeutic treatments, and personalized wellness experiences into a professional spa setting.

In 2016, Deisy introduced her first expanded collection of beauty and body care products, including body lotions, shampoos, and other personal care essentials.

By 2020, she took another significant step in product development, collaborating with skincare specialists in South Korea to create her Dual Action Enzyme Papaya Cleanser, marking a new chapter in the evolution of DE SUAR Cosmetics.

In 2024, she continued expanding her skincare offerings, introducing additional products and refining the brand's growing collection.

In 2026, DE SUAR Cosmetics reached another milestone with the launch of an expanded, comprehensive skincare collection, bringing together cleansers, serums, moisturizers, and targeted treatments designed to make professional-inspired skincare accessible beyond the spa.

Today, DE SUAR has evolved into a multi-location beauty and wellness brand, with spa destinations in Downtown Los Angeles, Hollywood, Sherman Oaks, Monterey, and Santa Cruz, California. Deisy continues to lead the company's growth through skincare innovation, advanced treatment technologies, and the development of at-home beauty devices, including Chula Tone by Deisy Suarez.

A Trusted Voice in Beauty & Wellness

With more than 20 years of industry experience, Deisy has established herself as a trusted beauty professional whose expertise extends from the treatment room to the world of entertainment.

Her work has attracted a diverse clientele, including celebrities, entertainers, athletes, and public figures seeking personalized skincare and wellness treatments.

Her expertise and entrepreneurial journey have been featured across media outlets including Forbes, The Zoe Report, Entertainment Tonight, and CBS Los Angeles.

Beyond her work as an esthetician and entrepreneur, Deisy has participated in industry conversations and educational events focused on skincare innovation, wellness, entrepreneurship, and emerging beauty technologies.

Author, Advocate & Philanthropist

Beyond her accomplishments in beauty and entrepreneurship, Deisy Suarez is an author whose literary work explores love, resilience, personal growth, and the transformative experiences that shape our lives.

Her literary projects include Marriage Material: How I Found My Husband, When the Sky Lost Its Colors, and Holy Skin, reflecting her passion for storytelling, personal empowerment, and beauty and wellness.

Philanthropy has also remained central to Deisy's personal and professional journey. Over the years, she has supported organizations and community initiatives including the Innocence Project, The Orangutan Project, Downtown Women's Center, Dignity Health, and other charitable causes.

Her commitment to service extends internationally through her volunteer work with Living Water Children's Centre in Tanzania, Africa, where she has used her knowledge of therapeutic touch and wellness to support vulnerable children.

Beauty, Business & Beyond

As a mother, entrepreneur, and lifelong student of beauty and wellness, Deisy continues to challenge traditional ideas of what it means to build a successful business while embracing the many dimensions of womanhood.

Her story is one of perseverance, curiosity, and the belief that humble beginnings do not define how far someone can go.

Today, she remains deeply involved in every aspect of DE SUAR—from product development and treatment innovation to mentorship, hospitality, and the continued expansion of the brand.

For Deisy, beauty has never been simply about appearance. It is about confidence, connection, self-care, and empowering others to feel extraordinary in their own skin.